News – VJ by Sakshi Punyani

BEGINNING OF MODERN KNITWEAR ERA.

ABOUT VJ

VJ is the beginning of a contemporary knitwear era, forming a community united by a passion for bold expression and sustainable practices. At VJ, we believe that clothing is an extension of individuality—a canvas for creativity and a statement of comfort.

We honour the artistry of knitwear by going beyond its traditional boundaries through innovative designs that empower you to feel both confident and at ease. Our commitment to high-end craftsmanship ensures that each piece is a testament to quality and elegance.

VISION: To be the revolutionary knitwear brand that empowers self-expression through bold, explorative silhouettes. We envision a world where fashion ignites creativity, pushing boundaries and celebrating the unique artistry of every individual.

Indulge in a new era of knitwear, soft breathable & effortless style meets the artistry of flat knit and delicate touch of hand crochet. Perfect for every season & every weather.

A LUXURY EXPERIENCE EVERYDAY.

OUR FOUNDER

Sakshi Punyani, the visionary behind the luxury couture and pret label VJ, is a graduate of NIFT Hyderabad with a specialization in knitwear design, where she won the Best Design Collection Award for her conceptual and creative graduation project.

She founded VJ, focusing on selling crochet and hand-knit products to promote artisan work and sustainability through recycled materials.

The brand is known for exploring different techniques and textures in knits, creating innovative and explorative silhouettes, and establishing itself as a contemporary label with an avant-garde edge in the luxury couture and Pret fashion world.

SUSTAINABLE PRACTICES

At our core, we're dedicated to sustainable fashion. We go beyond crafting unique pieces; we breathe new life into leftover materials, turning them into stunning designs. This eco-friendly practice reduces waste and revitalizes resources. By partnering with talented local artisans, we support our communities and honor traditional craftsmanship. We prioritize the planet's health by using recycled materials and natural fibers such as organic cotton and alpaca. When you choose our brand, you're joining us in shaping a future where fashion and responsibility go hand in hand.